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Crown’s electric forklifts are used routinely to securely transport warehouse commodities and materials. The company’s complete product line includes power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental stewardship and preservation are an extremely important part of the Crown culture. Decades of thought leadership have enabled Crown to assist clients at the same time as enhancing the environment. ISO 14001 certification has been attained for business management and environmental attentions in production. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was born in the rural American village of New Bremen, Ohio, USA. The company has grown from a one-room operation into an internationally prominent corporation, currently considered to be the seventh biggest forklift producer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later on that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head today, becoming the fourth generation of the Dicke descendants to maintain this position.
Now an globally diversified company, Crown first created temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s headquarters presently remain.
By the year 1949, Crown moved into the production of rotators for antenna due the greater fascination with televisions at the time. The product was proficient at improving the image and signal quality. The company’s lucrative move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and restoration of electronic and mechanical parts for government and private industry. After numerous profitable bids within a brief period of time, the company had built a highly regarded business in this field.
With such versatility and success, Crown was able to expand its production to incorporate material handling equipment. Crown started the manufacture of forklifts and lift trucks in 1957. The organization believed the industry needed a smaller line of first-class quality lift trucks. Crown immediately created an exceptional series of contemporary equipment and swiftly evolved into the most rapidly evolving materials handling organization with its variety of products.
In 1966, Crown ventured outside of the US material handling marketplace and into Australia. Sydney, Australia is home to the regional center of operations and currently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and solid manufacturing operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production plant from a German Company, Steinbock. There they started to make PTH hand pallet trucks. Later that same year, Crown started their first London operation stationed close by Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Crown at the moment has a sizable network of Crown-owned and independently-owned sellers in various key global marketplaces offering a vast fleet of electric lift trucks. They are accountable for handling the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national advertising support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in various disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of intercontinental dealers and Crown-owned sellers effectively operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
